Are You Aware of These Illicit SEO Practices?

Posted in Uncategorized by Sushant on September 8, 2008

Considering the widespread growth of search engine optimization and search engine marketing, search engines like Google are growing smarter with their search business. They are coming up with improved strategies to weed out the spammers and making search results more relevant than ever before.

However, the search engines take their search business seriously and take every mean to put the websites through a sieve to separate the ones that are using techniques not satisfying the search engine norms. Search engines never compromise with the malicious websites and Google can penalize them considering their level of offense. As the success of any online business depends on the website, it can be said that the techniques of search engine optimization can literally build or break the business. Hence, the online marketers should be aware of the techniques that the providers SEO services are using before selecting one for the promotion of their own business.

Here are some of the commonly used black-hat techniques:

Keyword stuffing: Over use of keywords on a page or in the parts of HTML code to get high ranking is search engine result pages.
Spamdexing: The techniques used to manipulate the significance of the resources indexed by search engines.
Invisible Text: The process of manipulating keyword density for search engines by using same color for the font and background.
Cloaking: The process of presenting different content to search engines and human visitors
Doorway Pages: The technique of directing the traffic to another page using redirection method or some of the links.
Duplicate Content: Multiple pages with same text.
Spam Page: The webpage full of ads out of which the webmasters make money.
Selling Pagerank: Selling links to other websites so as to help them getting high pagerank.


Is Blogging a Social Media Networking Tool?

Posted in Uncategorized by Sushant on September 6, 2008

Social media networking is one of the most talked about subjects in the blogosphere. While blogging has increasingly become an essential business tool from promotion standpoint, social media networkingspecialists have found a convergence between blogging and social media networking. In fact, both blogging and social media networking are critical to the success of any online marketing campaign. Blog can personalize your business and form a strong base for your potential clients to understand you and your business. And, social media networking can help you promote your business and form a powerful tool to get massive amount of traffic.

Since the prime objective of blogging is to engage your audience in informative and useful discussions through your blog, it is natural for many bloggers to link their blogs to their social networking profiles in order to facilitate an enhanced interaction with their prospects. As a result, we can find bloggers incorporating social media profiles such as Facebook, Twitter, MySpace, LinkedIn, and Digg into their blogs. On the other hand, social media networking platforms such as Facebook facilitates interactive participation at a significant level by allowing bloggers to post links on their social media networking profiles. 

Taking a deeper look into the popularity and practicality of blogging, it can be effectively used as a feasible technique of social media optimization. It gives you the opportunity to show your prowess in particular sphere, opens up the doors for networking and can be a great way of search engine optimization. Today, blogging is not only a tool to connect with your customers, but also a networking technique to connect other people in your field. 

Recently, there are a lot of discussions going on about social media networking that has evolved as a weapon for online marketers to keep in touch with their prospects. If you want to create a powerhouse of your business, you should interact with other people in your industry and in corresponding services. Connection with people can also open the possibility of friendship, client referrals and others. As the weblogs are great social arena, they can capture the responses of the customers about your products or services. 

Hence, blogging and social media networking are two sides of the same coin.

Is LinkBaiting A Blackhat Technique?

Posted in Uncategorized by Sushant on August 26, 2008

Well, it may sound but it doesn’t have to be so. Just the other day, I came across this term while I was reading up some interesting posts on amrit’s weblog. I didn’t know about it so it sounded funny to me. I clicked on it and it took me to a page that explained this term in length. His posts have always been fascinating and informative. However, they are lengthier nevertheless.:)

This particular post on LinkBaiting talks about an interesting idea on how to write fresh, relevant and user-friendly content so that you attract others to link to you. Like Amrit, I too first thought it could be some kind of black hat technique deployed solely to generate back links, but no- it is a whitehat technique and very much legitimate.

Amrit is right- bloggers need to be open to sharing and recommendation. It’s not always possible for a blogger to write posts on every topic. So when I come across an interesting post somewhere, I promptly link to it so that others can take a look at it. Moreover, I like this idea of inviting other writers to write a guest entry on your blog. I learnt this idea when I found Gill on Twitter. Upon visit, I was amazed by the way he invites bloggers to guest-appear on his blog.

Dilemma with Forum Spam

Posted in Uncategorized by Sushant on August 5, 2008

Online forum is an open board discussion on the Internet whose prime objective is to provide the space for the net users to put forth questions, give answer or discuss about certain topics. Literally, there are thousands of topics on the web to be discussed under forum threads every second.

However, there are different rules and regulations for forums. Some forums are free to discuss, where as others have paid membership options. Some forums sites are liberal and provide the provision of allowing any kind of discussion under different threads. But other forum sites are specific and all the threads are on the different aspects of the same topic. “Guest” access are not allowed in all the forum websites as some websites allow only registered members to view and participate in the forum discussion.

Where as forum is a convenient medium for discussion, there are many people who access forum threads for nothing but spam. They use the forum threads for dirty online marketing. They post common views that are hardly of any value and try to get a link through the signature part of the post. Others send personal messages to the members of the forum site to promote their own business. However, the search engines have grown smarter with their powerful automatic tools that can easily trace the spam posts with a link to the targeted site.

The forum administrators and moderators play a major role in rejecting a spam post. Some administrators don’t allow signatures until the members post some valid stuff for a particular time. There are other methods like captcha, registration control, “spam subforums”, etc. If the link is found spam, it is rejected. However, forum spams are still prevailing.

Hitting the World of Online Marketing through SEO Copywriting

Posted in Uncategorized by Sushant on July 26, 2008

Do you think your online business is not getting the response you require? Is your website getting the sufficient number of hits from your potential customer? If you think the answers to these questions are ‘yes’ then there is a big loophole in your process of promoting your business. It might not be getting the right exposure in the search engines. If this is the reason, the only solution to the problem is promoting you website with the SEO articles that can give your website maximum visibility in the search engines. SEO copy writing enables your website get prominence and a good SEO copywriter can bring the difference in the performance of the website in the field of online marketing.

What is SEO copywriting?

SEO copywriting is the technique of writing good value, readable content for the website using proper density of keywords and keyword phrases to provide information to the visitors. The main purpose is to help the website rank high in the search engines for a specific search term. It is a crucial part of search engine optimization of a website. Hence, SEO requires professional SEO content writers who have adequate knowledge of SEO and website promotion.

Why you need a user-friendly SEO copy writing?

As content is the only way one can get maximum visitors and back links to a website. It is due to the content that a page gets ranked in the search engines. But sometimes it is found that though your page is coming in a top rank and getting visitors you are not getting enough customers. It is due to the fact that you don’t have relevant SEO-friendly content for your support.

A quality and SEO-friendly content ensures that you will get more traffic and persuade them to make dealings at you site. An expert SEO copywriter has the potential to develop the content with keywords and keyword phrases to produce good result. Most of the SEO copywriters believe in keyword stuffing. But credibility and appealing content counts a lot in SEO copywriting.

What an SEO copywriting can do for your website?

SEO copy writing is the process of developing a content using the targeted keyword of the page. If a website is being optimized with SEO friendly content everytime it is sure that the website is going to rank high and retain to that position for longer and also can create a lasting impact in the mind of the readers.

SEO copywriters develop the content according to the requirements of the website and search engines. They can provide creative and informative content with smooth flow of keywords and thoughts. The online market, where competition is among millions and billions of website, needs professional SEO copywriting services for prominence of website which eventually turns to better sales and high return on investment.

As you know the importance of SEO copywriting for your website you should select a professional and reliable SEO copywriting service. The SEO content writers should know strategic writing and techniques of SEO. After all you are going to make you visible among online competitors!

LSI: The NewAge SEO Tool For Refined Search Results

Posted in Uncategorized by Sushant on June 19, 2008

They say that content is king because virtually all search engines including Google have tweaked their algorithm in its favor. Well, you have probably heard this thousand times in the last five years. Many SEO specialists have been harping on the significance of maintaining a healthy keyword density and keyword proximity as well. However, if you are still optimizing your website’s content just the way you were doing in the last five years, well, your website might soon pale into insignificance. Quite a few webmasters these days are awfully ignorant of the latest change in the algorithm of search engines. To being with, the dad of all search engines, Google has already incorporated the LSI Tool (Latent Semantic Index) and it’s trying to tweak it to the point where Google will start thinking from the searcher’s standpoint.

Today, as the search engines have grown smarter, the traditional keyword density concept has been left far behind. If you are optimizing your content for one or two keywords or phrases higher is the chance for your content to struggle for a high rank. As the search results are being geared towards the human trends repetition of keyword does not sound effective any more. With this latest development of search engine the search results are now determined by the semantically found words in the text. And if you want your content to compete for any keyword you need to put not merely the thesaurus determined semantics but the “search engine determined” synonyms into the content.

Fortunately, Google provides a typical way to find terms it considers semantic. In fact, anyone can perform a semantic search on Google using the “~”) function simply by typing ‘~phrase’. When you get results, simply collect the terms that are in BOLD; these are the words Google considers to be semantically close.