Web-ContentWriter

LSI: The NewAge SEO Tool For Refined Search Results

Posted in Uncategorized by Sushant on June 19, 2008

They say that content is king because virtually all search engines including Google have tweaked their algorithm in its favor. Well, you have probably heard this thousand times in the last five years. Many SEO specialists have been harping on the significance of maintaining a healthy keyword density and keyword proximity as well. However, if you are still optimizing your website’s content just the way you were doing in the last five years, well, your website might soon pale into insignificance. Quite a few webmasters these days are awfully ignorant of the latest change in the algorithm of search engines. To being with, the dad of all search engines, Google has already incorporated the LSI Tool (Latent Semantic Index) and it’s trying to tweak it to the point where Google will start thinking from the searcher’s standpoint.

Today, as the search engines have grown smarter, the traditional keyword density concept has been left far behind. If you are optimizing your content for one or two keywords or phrases higher is the chance for your content to struggle for a high rank. As the search results are being geared towards the human trends repetition of keyword does not sound effective any more. With this latest development of search engine the search results are now determined by the semantically found words in the text. And if you want your content to compete for any keyword you need to put not merely the thesaurus determined semantics but the “search engine determined” synonyms into the content.

Fortunately, Google provides a typical way to find terms it considers semantic. In fact, anyone can perform a semantic search on Google using the “~”) function simply by typing ‘~phrase’. When you get results, simply collect the terms that are in BOLD; these are the words Google considers to be semantically close.